TikTok CPM
Calculator 2026
Calculate your cost per 1,000 views or estimate total campaign cost. Essential for creators negotiating brand deals.
CPM Calculator
Formula: (Cost ÷ Views) × 1,000
Your CPM
$0.00
Enter data to calculate
Cost Per View
$0.000
CPM Rating
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CPM varies by niche, audience location, engagement rate, and campaign type.
CPM Benchmarks by Niche (2026)
| Niche | Avg. CPM |
|---|---|
| Finance & Investing | $15 – $25 |
| Tech & SaaS | $12 – $20 |
| Beauty & Fashion | $8 – $15 |
| Health & Fitness | $8 – $14 |
| Food & Cooking | $6 – $12 |
| Comedy & Entertainment | $4 – $8 |
| Gaming | $5 – $10 |
CPM ranges are approximate and vary by audience demographics, engagement, and exclusivity terms.
How to Use CPM for Brand Deal Pricing
Find Your CPM
Use "Calculate CPM" tab. Enter your last sponsored post earnings and total views.
Compare Benchmarks
Check the niche table above. Below average = undercharging. Above = strong leverage.
Quote Your Rate
Switch to "Calculate Cost" tab. Enter target CPM + average views = your price.
CPM Calculator FAQ
What is CPM on TikTok?
CPM stands for Cost Per Mille (cost per 1,000 views). It measures what advertisers pay or what creators earn per 1,000 impressions. Average TikTok CPM in 2026 ranges from $5 to $15 depending on niche and audience.
What is a good CPM on TikTok?
A good TikTok CPM for sponsored content is $8–$15. Finance and tech niches can command $12–$25, while comedy typically sees $4–$8. Engagement rate and audience quality strongly influence CPM.
How much should I charge for a sponsorship?
Use target CPM × average views ÷ 1,000. Example: $15 CPM × 50,000 views = $750 per post. Adjust up for exclusivity or usage rights. Use the "Calculate Cost" tab to model scenarios.
CPM vs RPM — what's the difference?
CPM is what brands pay per 1,000 views. RPM is what creators earn from TikTok's Creator Rewards (after TikTok's cut). CPM is typically 10–50x higher than RPM. Use our Money Calculator for RPM-based earnings.
Does engagement rate affect CPM?
Yes. Brands pay premium CPMs for high-engagement creators because engaged audiences convert better. A creator with 8% ER can charge 2–3x the CPM of someone with 2% ER. Check yours with our Engagement Calculator.